Insight for you: Win at messaging and campaigns by seeing what moves your buyers.

Unity for your team: Build better and faster by feeling the customer experience.

Proof your buyers need: Equip buyers to be confident and proud of their purchase decision.

Content is everywhere—but much of it is dry, generic, and product-focused.

Buyers need real, relatable evidence to make purchase decisions.

In fact, a 2025 UserEvidence study found 58% of buyers begin their software search with AI tools—a number that continues to grow. As AI shapes discovery, the evidence that surfaces will be the context-rich and human-centered.

That's where case studies come in. Day-in-the-life stories, playbooks, behind-the-scenes looks, and switcher narratives give buyers (and AI) the specific evidence they need to make confident decisions.

Literally minutes. For each story, it's as fast and easy as three questions: Who? Why? Why now? 

If needed, we may chat on a brief call, though I'm ready to jump in on story strategy, interview prep, and writing--and I've got the goods to make sure we hit all the essentials:

MAKE IT RELATABLE

SHOW IMPACT

VALIDATE WITH METRICS

See the AshtonPen process here.

AI speeds up tasks, but it can't create emotionally resonant, brand-aligned stories without essential guidance and context. 

I blend decades of experience with my own custom AI tools trained to streamline strategy and prep work.

Furthermore, my background in journalism and public relations—rooted in curiosity and empathy—equips me to design questions and lead interviews that uncover real, human-centered stories.

The outcome? Standout results--a.k.a, better customer quotes and stronger stories in less time.

Others require direct access to your customers and charge thousands per asset. With AshtonPen, you're in control with access to on-demand expertise.

Count on me to fill in only where you need it, allowing you to fine-tune spending.