EARN TRUST
with engaging customer proof
I'm Jenn Ashton - customer story specialist, helping B2B tech businesses grow through strategic, relatable case studies.
VITAL, RELEVANT CONTENT
STRATEGY + STORYTELLING
MORE STORIES in LESS TIME
EXPERTISE + INNOVATION
BRAND, BUDGET CONTROL
SIZED TO YOU & YOUR BUDGET
“I almost have goosebumps anticipating how much value we’ll get out of this story.”
Former Senior Customer Marketing Manager
Sound familiar?
Buyer insight and customer stories are high on your list, but:
You’re stretched thin.
You're juggling story requests from sales.
You're worried AI or outsourcing might dilute the impact of your stories.
Let's face it: great customer proof isn't turnkey.
Interviewing is an art, and most case studies--91%, according to Gartner--fail to deliver.
Ease your workload with Jenn Ashton, the seasoned interviewer and certified specialist with a proven process for compelling customer proof.
That's me,
but the cape isn't mine
It's for a client.
Most customer stories cast your product or service as the hero.
None of your prospects want to read that.
Mine showcase your solution as the cape that makes customer the hero.
All of your prospects want that.
Ready to help your buyers fly higher?
FAQs
Why is the customer voice so essential?
Insight for you: Win at messaging and campaigns by seeing what moves your buyers.
Unity for your team: Build better and faster by feeling the customer experience.
Proof your buyers need: Equip buyers to be confident and proud of their purchase decision.
How much time will this take from me or my team?
Literally minutes. For each story, it's as fast and easy as three questions: Who? Why? Why now?
If needed, we may chat on a brief call, though I'm ready to jump in on story strategy, interview prep, and writing--and I've got the goods to make sure we hit all the essentials:
MAKE IT RELATABLE
SHOW IMPACT
VALIDATE WITH METRICS
Can't AI do this? Why do I need a customer story specialist?
AI speeds up tasks, but it can't create emotionally resonant, brand-aligned stories without essential guidance and context.
I blend decades of experience with my own custom AI tools trained to streamline strategy and prep work.
The outcome? Standout results--a.k.a, better interviews and stronger stories in less time.
How will AshtonPen help me stay on budget?
Others require direct access to your customers and charge thousands per asset. With AshtonPen, you're in control with access to on-demand expertise.
Count on me to fill in only where you need it, allowing you to fine-tune spending.