CUSTOMER STORY ALLY
for social proof that soars
without the stress
That's me,
but the cape isn't mine
It's kudos for my B2B tech client
-- for keeping its customer the hero in a story interview.
(Visual aid on loan from my kids.)
I love creating customer stories and buyer insight because they
spread your solutions for more customers to take flight.
A few B2B brands I've worked with:
“I almost have goosebumps anticipating how much value we’ll get out of this story.”
Former Senior Customer Marketing Manager
Why is customer voice so vital?
Actionable insight
Win at messaging and campaigns by knowing what moves your buyers
Customer connection
Feature their knowledge and experience to foster collaboration and inspire your team
Proof your B2B buyers need
Equip potential buyers as they navigate today's info-driven buying journey
Why do I need an 'Ally'?
😩 Buyer insight and customer stories are high on your list, but you’re overloaded.
Even AI is a chore.
😓 On top of that, they're harder than they look:
Interviewing is an art. And 91% of case studies fall flat. (Gartner's statistic)
Lean on Jenn Ashton, the seasoned interviewer and customer story specialist certified in strategy AND storytelling who adapts to you.
How will ashtonpen help me stay on budget?
Others require direct access to your customers and charge $4,000 per asset.
🙂↕️ With ashtonpen, you're in control with access to on-demand expertise.
😌 Count on me to fill in only where you need it, allowing you to fine-tune spending.
How will we soar?
By knowing your customers
and turning them into hero storytellers.
MAKE IT RELATABLE
SHOW IMPACT
VALIDATE WITH METRICS
When created with an experienced ally, customer stories close deals.
Even after writing hundreds of them,
I still feel that rush for a great quote or metric.
It means everyone is flying higher.